Briget Niehues is a seasoned marketing professional based in Lexington, Kentucky, with more than ten years of experience guiding brands toward purposeful, data-informed growth. With a deep understanding of digital trends and consumer behavior, she specializes in brand positioning, integrated marketing, and scalable digital strategies for both startups and established businesses.
Armed with an MBA in Marketing from the University of Kentucky, Briget launched her career in the corporate sector before founding Briget Brand Lab, a boutique consultancy dedicated to helping local businesses transform into impactful, recognizable brands. Her work spans a wide range of industries—including retail, wellness, agriculture, and fintech—where she’s known for driving real, sustainable results.
Briget brings a rare combination of creative vision and analytical precision to every project. From search engine optimization and CRM integration to influencer partnerships and multi-channel campaigns, she designs and executes marketing strategies that are both innovative and effective. Her focus on storytelling, user experience, and performance ensures that each brand she touches connects meaningfully with its audience.
Beyond her client work, Briget is a strong advocate for ethical, value-based marketing. She regularly shares her expertise at business events and mentors aspiring marketers, especially young women pursuing careers in the field. Her commitment to community and education reflects her passion for building brands with purpose.
When she’s off the clock, Briget enjoys exploring Kentucky’s scenic trails, sampling local bourbons, and volunteering with grassroots entrepreneurship programs.
At the intersection of strategy and heart, Briget Niehues is helping brands grow—and stand out—with clarity, creativity, and intention.